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SSA Notebook | April 2013

Five Ideas That Made Us Think: 1) How Brooks Brothers Uses Technology to Get the ‘Science of Customer Personalization’ Right. 2) Will Customers Sacrifice Service for a Good Deal? An Inside Look at Southwest and Spirit. 3) What Baseball and Politics Have to Do with Your Business — Big Data Lessons from Nate Silver. 4) Six Sigma Meets Animation. 5) The Changing Shape of Today’s IT Departments. Read More »