Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the acf domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /nas/content/live/counciladvisor/wp-includes/functions.php on line 6121
The New World of DTC – Council Advisors
Insights

Insights

Share

The New World of DTC

Matt Katz shares insights into the changing DTC retail market in this Retail Dive article.

He “describes what’s happening now as a ‘reset’ driven by overinvestment in DTC and underinvestment in stores. The importance of stores and wholesale is now sending investments back in the other direction, and retailers are unlikely to lean back into DTC as hard as they did — that is, unless investors start funding it again.”

Matt describes that, now more than ever, the DTC customer is king, “I think we’ve moved from retailers having the advantage. The retail-brand wholesale relationship used to be heavy, heavy retail. That was your point of distribution and the retailer chose which brands were most important, right?. Consumers have taken over the leverage point and they are buying on availability and price and experience.”

He looks to what the space will look like in the future stating, “I think you’ll see some of these brands may launch with very small strategic partnerships that give them their presence. And if you can prove that the brand has staying power and pull, then you’ll see continued investments in flagship real estate models. That could range from pop-ups to permanent stores or limited geographic partnerships with retailers, but regardless, there is likely to be a greater emphasis on how quickly a brand can grow its points of distribution.”

Read the full article HERE

The post The New World of DTC appeared first on SSA & Company.