Generative AI (GenAI) has taken center stage in business strategy. Across industries, CEOs are moving fast – deploying models, automating tasks, and driving transformation. Shareholders expect speed and boards want results. The playbook seems straightforward: whoever moves first, wins.
Yet, the hype masks a deeper risk, and the stakes are rising. By 2030, according to the World Economic Forum, 70% of workplace skills will change because of AI, including most tasks like research, summarization, and analysis. IBM’s 2025 CEO study echoes this: 69% of CEOs say their success now depends on sustaining leadership with strategic depth, and less on technical superiority. Forward-thinking leaders are doubling down on leadership development as a critical differentiator as GenAI gains speed – these are the organization’s capabilities that can’t be automated.
Now, the pressing question is not just about how to integrate GenAI – it’s about how organizations will lead beyond it.
C-suite leaders understand the value of GenAI, even in the broadest sense. To date, the key advantage continues to be enabling capacity: when AI manages repetitive processes, the workforce gains time for complex problem-solving, relationship-building, and innovation, the human-centric work that drives growth.
The technological and process work to realize the capacity advantage is well underway. The World Economic Forum reports that half of U.S. companies are redesigning jobs around AI, automating aspects of some roles and supplementing workers’ abilities in others. Yet, few are retraining leaders for the leadership skills AI tools can’t provide. A recent study found that while 63% of enterprise leaders have deployed AI pilots in areas like content creation, customer service, and research, only 12% are actively reskilling their teams around what’s needed when those tasks become automated.
In a world where GenAI is eventually commoditized, leadership will be the advantage. GenAI can generate text and optimize workflows in ways we’ve never seen, but it can’t align a team, coach a struggling colleague, or communicate strategy in a way that both educates and inspires.
Future-focused firms are prioritizing leadership development – no longer considered “soft” skills – as they move through GenAI transformations, with an eye on improving performance.
The more advanced firms are treating GenAI as an overall organizational transformation, investing in leadership with the same intensity they apply to tech. If leadership skills are the linchpin of the AI-era organization, companies seeking a real advantage will refocus on the three key leadership capabilities to help take them forward in the GenAI era.
In the age of algorithms, the advantage comes from what algorithms cannot do. As AI manages most information-driven tasks, leadership capabilities will be performance differentiators. In fact, 80% of C-suite executives believe AI will kickstart a culture shift where teams are more innovative. Companies that act now will shape this shift, knowing that technology can be bought, and leadership must be built.
Council Advisors is a leading advisor to the C-suite of high-performing companies, bringing together strategic counsel, operational performance improvement (SSA & Company), executive talent development (The Miles Group), and strategic communications (High Lantern Group). We work with top leaders from the largest public companies as well as some of the most vital mid-market and growth investment-backed companies.
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