How Culture Unlocks GenAI’s True Potential

A new piece in the Financial Times from Council Advisors CEO David Niles explores what it takes to scale generative AI. The answer isn’t more pilots or faster tools — it’s culture. As David writes, the companies that outperform won’t be those that adopted AI first, but those that built the right cultural architecture to embed it across the business. From leadership behaviors to cross-functional collaboration, this article outlines the four cultural conditions that determine whether GenAI efforts succeed or stall.