David Niles, President of SSA & Company and G100 Companies, recently contributed an article to MediaPost. In the article, titled “Advertising Firms + Big Data = Missed Opportunities,” Niles explains that “to remain competitive, agenices need to structure their organizations around big data and big ideas and reexamine talent, leadership, culture, and infrastructure.” Niles details five steps to help creative agencies leverage data to better suit the needs of their clients and help create more tailored and effective campaigns.
David Niles serves as President of SSA & Company and G100 Companies. Read the full article here.
